LAYER 07 / PAID SOCIAL
For the work people don’t search for.
Nobody scrolls Instagram looking for a plumber. They do decide they want a new kitchen — and that starts with seeing one.
What Meta Ads means here
Meta Ads management covers Facebook and Instagram campaigns for Nashville and Middle Tennessee businesses: audience and radius targeting, retargeting site visitors, lookalike audiences built from your customer list, Advantage+ placements where the automation outperforms a hand-built stack, creative direction using your real project photography, and reporting on cost per lead — the calls and form fills the campaign produced.
Nobody scrolls Instagram looking for a plumber. But they do decide they want a new kitchen, a patio or a pool — and that decision starts with seeing one.
Included / Scope
What you actually get.
- Campaigns built around what your work looks like, because this is a visual medium
- Retargeting everyone who visited your site — usually the best return you have
- Lookalike audiences built from your actual customer list
- Advantage+ placements and audiences where the AI beats a hand-built targeting stack, and hand-built where it does not
- Instant lead forms where speed matters, landing pages where trust matters
- Radius and neighborhood targeting that respects where you actually work
- Creative production guidance: what to photograph, what to film, what converts
- Before-and-after and project-walkthrough formats built from your real jobs
- Honest reporting on cost per lead — the calls and form fills the campaign produced, with their source — not per click or per like
Pairs with this
The layers that pair with this one.
Each is sold separately; they compound when the same people run them. All 8 layers.
Layer 06
Google Ads
Bought visibility for the searches you cannot wait to earn — run on Google’s AI bidding, measured on calls and forms.
Google AdsLayer 01
Branding & Identity
Logo, color, type and voice — the identity everything else is built on, and the entity every engine has to recognize.
BrandingLayer 02
Web Design & Build
A fast, accessible, AI-ready site built to turn a visit into a phone call — and to be read by machines as easily as people.
Web DesignFAQ / Answers
Meta Ads — questions
Does Meta advertising work for contractors?
For some trades, extremely well — remodeling, landscaping, pools, hardscape, closets, anything visual and discretionary. For emergency trades it is much weaker: nobody with a burst pipe opens Instagram. We will tell you honestly which side of that line your trade falls on before you spend anything.
How is this different from Google Ads?
Google captures demand that already exists — somebody typed your service into a search box. Meta creates it. A homeowner who was not looking for anything sees a finished patio, and three weeks later they are getting quotes. Different job, different measurement, different expectations about how fast it pays back.
What is the single best use of Meta budget?
Retargeting the people who already visited your site. They know who you are, they were interested enough to look, and reaching them again costs a fraction of finding somebody new. Most contractors spend everything on cold audiences and never run the campaign that would have paid best.
Do I need professional photos and video?
You need real ones, which is not the same thing. Phone footage of an actual job usually outperforms a polished stock production, because homeowners recognize the difference immediately. What you cannot use is stock imagery — it reads as "no real portfolio" and it is the fastest way to lose a scroll.
How long before Meta ads pay off?
Longer than Google, because you are reaching people before they are ready. Expect a few weeks of learning before the numbers mean anything, and judge it on the leads it produces over a quarter rather than a week. We report the calls and form fills the campaign produced; which of those turn into jobs is yours to tell us, and we tune the campaign to it if you do. Trades with long consideration cycles — remodeling, pools — should expect the lag and budget for it.
NEXT STEP
Talk it through in thirty minutes.
Tell us your trade and your city. We will tell you whether the market is open, what is currently ranking and being recommended in it, and whether this layer is the one that will move your numbers.
