WEB DESIGN · SEO · AI SEARCH · NASHVILLE, TN

Smarter rankings. Faster results.

Nashville web design and SEO you can check on your phone before you ever call us.

We’re a Nashville web design and SEO company. We build the website, the local SEO and the AI SEO that make a Middle Tennessee business the one answer Google’s AI and ChatGPT give when customers ask who to hire — by hand, never on WordPress, and run by a founder who has worked in technology since 1997.

Run the free checks See the before and after

Rather talk? 629-298-8241 is answered by Michael Blair, the person who builds the sites.

What ChatGPT answered on 2026-09-20 Recorded

Homeowner asks

I need a roofing contractor in Franklin, TN. Which company should I call, and why?

ChatGPT answers

“If you want one company to call first, I’d start with Three Stone Roofing and Exteriors. It’s listed as a Franklin-based exterior contractor, and the listing says it has a 4.9-star rating across 472 verified Google reviews — that’s a strong mix of local presence and a lot of customer feedback.”

Cited: nashvillebuilderspro.com bbb.org

Google AI Mode named them first, the same day
#1 on Google Maps at their address
4.9 stars from 558 Google reviews

Three Stone Roofing & Exterior Services, Franklin, TN — a client. Recorded by our AI visibility check; answers change by day and by engine, which is why we measure them monthly.

BUILT TO BE FOUND ON

Google AI Overviews
Google AI Mode
ChatGPT
Gemini
Perplexity
Microsoft Copilot
Claude

THREE FREE CHECKS · ONE A MONTH PER BUSINESS

See what Google and the AI engines make of you — right now.

The same three checks we run before quoting a job. Each takes under a minute, asks for nothing but what it checks, and hands you the result whether you hire us or not.

01 / SCAN YOUR WEBSITE

103 checks on your site.

Technical SEO, speed on a phone, structured data, AI search readiness, and whether the page turns a visitor into a call — every finding with its fix, a PDF and its own link.

What the scan measures

02 / ASK GOOGLE’S AI WHO IT RECOMMENDS

Does the AI name you?

We ask Google’s AI Mode for the best business of your kind in your city, live, and read the answer for your name — then check the map at your own address.

Takes about twenty seconds. It asks Google’s AI Mode live — not a cached answer — then checks Google Maps at your address. One check a month per business.

How the check works

03 / CHECK YOUR LINKS

How many of your links fail the rules?

Every site linking to yours, read by the audit’s written rules — how many fail outright, how many are borderline, the reasons, five examples, and a PDF. A bad link profile is a manual action waiting to happen.

Takes ten to twenty seconds. Every site the index finds linking to yours, read by the audit’s rules. One check a month per domain.

What the check reads

What ChatGPT answered on 2026-09-20 Recorded

Homeowner asks

I need a roofing contractor in Franklin, TN. Which company should I call, and why?

ChatGPT answers

Cited: nashvillebuilderspro.com bbb.org

Google AI Mode named them first, the same day
#1 on Google Maps at their address
4.9 stars from 558 Google reviews

Three Stone Roofing & Exterior Services, Franklin, TN — a client. Recorded by our AI visibility check; answers change by day and by engine, which is why we measure them monthly.

The proof / Same scan, before and after

Three old sites, scored next to the ones we built.

A Franklin roofer, a Thompson’s Station CPA and a White House home builder. Tap any pair for what failed and the PDF.

Three Stone Roofing · Franklin 56 98 WordPress → ours · our scan, September 24 Harmony Tax Services · Thompson’s Station 73 97 Wix → ours · our scan, September 24 Southern Belle Construction · White House 69 99 WordPress on GoDaddy → ours · our scan, September 24

And in the AI answers: asked who to hire on September 20, 2026, five engines named Nashville Paint Co in 9 of 15 answers and National Closet Company in 7 of 20. Those are first readings; the next ones are taken November 1.

Every number, with its date Score your own site

Michael Blair, founder of Nashville’s Web Design — Michael Blair · Founder

Who you’re hiring / One person, start to finish

The person on the phone is the person building your site.

Michael Blair is a Sylvan Park kid who took his first tech job in 1997, then spent 1999 to 2013 inside a hospital system’s IT shop, including a turn as security officer for three hospitals.

He has built websites since the hospital years and full time since 2013. He built on WordPress for a long time, then quit it for hand-built sites the AI engines can read. When you call, you reach him, and he is the one who does the work.

His record, in order Why owners pick us

What we do / Three things, one team

Web design, SEO and marketing — built for how people search now.

The three things every agency sells, built for a results page that answers instead of listing.

01 / Web design

A hand-built website that gets the phone to ring

Custom, mobile-first, fast on a phone, accessible — and AI-ready from the first build: structured data, answer-first pages and FAQ blocks the engines can quote. Hosting and care included.

Web design in Nashville

02 / SEO

Local SEO that earns the map pack, reported on calls

Google Business Profile, citations, city and service pages, technical health and reviews — the foundation every AI answer is built on, documented monthly and measured on calls and forms, not a ranking chart.

Nashville SEO

03 / AI search & AI integration

Be the business the AI engines recommend

AIO, AEO and GEO on top of the SEO, so ChatGPT, Gemini, Perplexity and Google’s AI name you — and AI put to work inside the business: instant lead response, a website assistant, missed-call text-back.

AI SEO — AIO, AEO and GEO

Google Ads Meta Ads AI automation & integration All services

The specialization / AI search

Built to be the answer, not one of ten links.

AI SEO is search optimization for the engines that now answer questions instead of listing links: Google AI Overviews and AI Mode, ChatGPT, Gemini, Perplexity and Copilot. It combines three disciplines — AIO (making the business legible to machines), AEO (being the answer that gets selected) and GEO (being cited inside generated answers) — on top of classic local SEO.

Discipline	What it is for	What it runs on
SEOSearch engine optimization	Rank in Google’s organic results and the map pack for the searches that produce work.	Technical health, Google Business Profile, city and service pages, citations, reviews, links.
AIOAI optimization	Make the business legible to AI systems: one entity, consistent facts, machine-readable pages.	Schema.org structured data, entity consistency, llms.txt, crawl access for AI agents, clean HTML.
AEOAnswer engine optimization	Be the answer that gets selected — in AI Overviews, featured snippets, voice and chat answers.	Answer-first pages, question headings, FAQ blocks with FAQPage schema, specific verifiable detail.
GEOGenerative engine optimization	Get cited and recommended inside generated answers from ChatGPT, Gemini, Perplexity and Copilot.	Citation-worthy specifics, corroboration across independent sources, brand and entity strength, freshness.

AI SEO in Nashville Local SEO in Nashville

The old site and the new / From our own scans

What we found on the sites we replaced, and what goes in instead.

The left column isn’t made up. Each line is from a scan of a real Middle Tennessee site before we rebuilt it.

Area	The old site	What we ship
Speed on a phone	The main image after 22 seconds (Three Stone Roofing, WordPress, Sept. 19, 2026)	Finished pages from Cloudflare’s network, with no theme or plugins to load first
Whether Google may index it	118 of 156 addresses marked noindex (the same site)	Every page meant to be found in the sitemap, sent to Google and Bing on each update
What a machine can read	No structured data at all (Harmony Tax Services, Wix, Sept. 24, 2026)	The business’s name, services, towns and phone in structured data on every page
The AI crawlers	GPTBot and PerplexityBot turned away in robots.txt (Southern Belle Construction, WordPress, Sept. 24, 2026)	Let in on purpose, with an llms.txt file that says what the business is
Keeping it patched	A core, a theme and a row of plugins, in a year Patchstack logged 11,334 new WordPress vulnerabilities	Nothing to patch on the page: no plugins, no WordPress login
How you know it works	A rankings report	Calls, forms and visits on a dashboard on your own site, and dated readings of what the AI engines say

Titles, links and a fast site still matter; the AI engines read them first. What they add is a reason to trust the business and quote it.

The wrong choice / Three ways it goes bad

What the wrong web company costs you.

Rarely a disaster on day one. It usually shows up a year or two later, when you need something done.

01 / The site nobody updates

Built once, then left alone

A theme and its plugins go stale the day the designer stops logging in. Two of the three sites we scored before rebuilding were WordPress, and both were slow enough on a phone that a customer would give up waiting.

02 / The email out of the blue

The SEO who found you first

Google’s own advice on hiring an SEO warns about firms that email out of the blue, and says nobody can guarantee a number-one ranking. The pitch that promises one is the one to delete.

03 / The domain in their name

Your address, someone else’s property

Whoever is listed as the registrant holds the domain. If that is the old designer, getting it back takes their cooperation, and the registrar can freeze a transfer for 60 days once the name changes.

Ten questions to ask any designer Wix, Squarespace or WordPress?

What it produces / Exclusive leads

Exclusive leads for home service pros — what all of it is for.

Being the business the engines recommend produces calls and forms. They go to you alone, included in your monthly package rather than sold one at a time.

Every lead is yours alone — never sold to a second business, in your trade or any other
Leads come in as a direct call to your line or a form straight to your inbox and CRM
Included in your monthly package: no per-lead charge, no bidding, no auction
Homeowners in your service area only — filtered by the cities you actually cover
Intake capped by trade and market, so nothing we build is ever split between rivals
Full attribution on every lead: which page, which search, which campaign produced it

How the leads are made Check your trade’s availability

The proof / Client sites

The work, open to check.

Client sites we built and host. Open any of them on your phone; the case studies carry the numbers.

Three of those owners, on Google

We used Zorva Labs for our website! We are so glad we did as we are getting amazing results and many people asking for info on where we had the site done!

Bobby Ricebobbygrice.com
I was amazed how they seamlessly incorporated all the services in a website that was easy to navigate and eye catching!

Amber F.alerela.com
They broke down complex concepts into clear, actionable insights without any fluff.

Barry H.springhavenmansion.com

From their Google reviews of Zorva Labs, our parent company. Read every review on Google.

The case studies Check your trade’s availability

Market check / Two minutes

Find out if your trade is still open — and what the engines say about you.

Intake is capped in each trade and each market. Send the form and Michael looks at your site and what the engines say about you before he calls.

We respond immediately. Nothing to sign on the first call.

Find out if your trade is still open.

Two minutes. Before we call you we check who takes the calls in your trade and city — and what the AI engines say when someone asks.

Your name

Business name

Phone

Trade

City / market

No contract to review on the first call. We never resell your information.

Service area / Middle Tennessee

Found in your cities, not the whole state.

Twelve markets with dedicated coverage and the rest of the region alongside them — each behaves differently, and the strategy changes with it.

36.1627° N · 86.7816° W

Nashville

Davidson County

The most competitive local search market in Tennessee, and the one where a thin website costs you the most.

35.9251° N · 86.8689° W

Franklin

Williamson County

High household income, high expectations. Homeowners here research thoroughly before they call anyone.

36.0331° N · 86.7828° W

Brentwood

Williamson County

A small, affluent market where reputation travels fast and reviews carry unusual weight.

35.8456° N · 86.3903° W

Murfreesboro

Rutherford County

Growth, constant new construction, and national lead brokers bidding on every term.

36.3048° N · 86.6200° W

Hendersonville

Sumner County

Lakefront property, homes older than in most of the suburbs, and a steady stream of renovation and repair work.

36.2001° N · 86.5186° W

Mt. Juliet

Wilson County

Growing fast, and about two-thirds of its homes built in 2000 or later.

35.9828° N · 86.5186° W

Smyrna

Rutherford County

A working town with a large employer base and homeowners who compare quotes carefully.

35.7512° N · 86.9300° W

Spring Hill

Williamson & Maury Counties

Split across two counties, growing fast, and full of homes just old enough to need work.

36.3884° N · 86.4467° W

Gallatin

Sumner County

A historic county seat with a genuine downtown and a large surrounding rural service radius.

36.2081° N · 86.2911° W

Lebanon

Wilson County

The eastern edge of the metro, where the suburbs stop and the service radius gets wide.

35.6151° N · 87.0353° W

Columbia

Maury County

Historic housing stock, a revived downtown, and one of the fastest-growing populations of the cities we cover.

36.5298° N · 87.3595° W

Clarksville

Montgomery County

A large market of its own, with Fort Campbell’s moves keeping homes changing hands.

Plus 53 more towns across 12 counties — see the full service area.

Guides / How the engines decide

The straight answers, written down.

What AI SEO is, how the engines decide whom to recommend, and what to do about it — 10 guides by the person who does the work.

All 10 guides The glossary

FAQ / Answers

Questions, answered straight

What does “built for AI search” mean?

It means the website, the local SEO and the marketing are made to be read and quoted by the engines that answer questions — Google AI Overviews and AI Mode, ChatGPT, Gemini, Perplexity and Copilot — as well as ranked in Google’s ordinary results. The AI SEO program does that work on top of the local SEO, and both are reported on the calls and forms they produce.

What does it cost?

One written price for the website, with hosting and care included, and month-to-month SEO with no long-term contract. The figure comes on the first call, after we have looked at your site and your market.

How long before it shows results?

Structured data, entity cleanup and answer-first rewrites can change what an engine says within weeks, because the engines fetch live pages. Being consistently recommended in a competitive market takes months of corroboration — reviews, citations, real project detail — just as the map pack does. We report on it monthly rather than promising a date.

Is every lead mine alone?

Yes. Every lead goes to one business rather than into a shared pool. We limit how many businesses we take on in each trade and market, and once a category reaches its limit in a city it closes to new intake — so nothing we build is ever split between two rivals bidding on the same job.

Do you also build the website?

Yes — the website, the brand, the hosting, the local SEO, the AI SEO, the ads and the automation. Lead generation is the product; those 8 layers are how it is made, and the same people build and run all of them. Most clients start with the site or the SEO and add layers as they need them.

What areas do you serve?

Nashville and Middle Tennessee, with dedicated coverage for Nashville, Franklin, Brentwood, Murfreesboro, Hendersonville, Mt. Juliet, Smyrna, Spring Hill, Gallatin, Lebanon, Columbia, Clarksville, plus Belle Meade, Berry Hill, Forest Hills, Oak Hill and the surrounding communities — and only businesses based in that region, in the home trades or any other line of work. A business based anywhere else is a client of Zorva Labs, our parent company, which works nationwide.

NEXT STEP

Find out what the AI engines say about you — and whether your market is still open.

Tell us your trade and your city. Before we call, we check what the engines answer and who takes the calls today — so the first call is a straight answer on whether your market still has room.

Book a strategy call Run the free AI scan See what we do