PROCESS / SIX STEPS
What actually happens, and when.
From the AI visibility check to the monthly report. No discovery phases that bill by the hour, no surprises in week five.
Timeline / Start to ongoing
From first call to monthly report.
Market and AI visibility check
Before we speak
We look at whether your trade is taken in your city, who currently holds the map pack, what their sites do that yours does not, and what Google AI Overviews, ChatGPT, Gemini and Perplexity answer when a homeowner asks for your trade there. This happens before the call, and it is free.
The call
30 minutes
Your market, your competitors, your numbers and a specific price. No slide deck, no discovery questionnaire, no second call to "bring in a specialist". If the stack cannot move your market, we say so here and you have lost half an hour.
Scope and plan
Within 3 business days
A written scope: exactly which layers, what each includes, the timeline, the one-time cost and the monthly cost. Nothing in it is a range or a placeholder. You either sign it or you do not — there is no negotiation phase built into the price.
Entity, brand and build
Weeks 1–2
The entity sheet and identity work first if you need them, then the site — structured data, answer-first pages and FAQ schema included from the first build. You review a staging URL at two points: after the design of the home page, and before launch. Your current site stays live and untouched until you approve the cutover.
Launch
One DNS change
We move the domain, verify redirects from every old URL so nothing that ranked ends up at a 404, submit the sitemap, confirm analytics and conversion tracking fire, and validate the structured data. Downtime is measured in seconds.
Run it
Ongoing, monthly
Hosting and care, local SEO, AI SEO, ads and automation, depending on which layers you bought. You get a monthly report listing what was done and what came in — calls and form fills with their sources, and where you appear in the AI answers. Month to month, cancel whenever.
Launch checklist
What we verify before a site goes live.
Every item, every launch. This is the list that stops a rebuild from costing you rankings.
- Every old URL permanently redirected to its new equivalent — no ranked page lands on a 404
- Unique title and meta description on every indexed page, inside Google’s display limits
- Self-referencing canonical URL on every page
- Structured data validated against Google’s Rich Results Test with zero errors
- Open Graph and Twitter card image present on every page, and confirmed to actually load
- Every page checked at 375px — no horizontal scroll, tap targets at least 44 pixels
- Scored on our free scan and on PageSpeed Insights over a throttled phone connection — our goal is always 95+, with Core Web Vitals in the green
- Analytics and conversion tracking firing, with no Content Security Policy errors in console
- Contact form submitted end-to-end and confirmed to arrive — no silent failures
- XML sitemap generated and submitted, robots.txt allowing AI and search crawlers
- llms.txt published, FAQPage schema on every substantive page, and the entity facts matching the Google Business Profile exactly
- An AI visibility baseline recorded — what each engine answers on launch day, so the next report has something to be measured against
- Accessibility pass: contrast, focus order, keyboard navigation, labeled fields
FAQ / Answers
Process questions
How long does the whole process take?
From signed scope to launch is typically one to two weeks for a standard site. The variable is content — photography, service descriptions and pricing. Clients who have those ready on day one launch closer to one week.
What do you need from me?
Access to your domain registrar and your Google Business Profile — which you create and verify yourself, because Google will only verify the owner — your existing logo files if you have them, photographs of real work, and one person who can give approvals. The single biggest cause of delay is a project with no clear decision-maker.
Will my rankings drop when the new site launches?
Not if the migration is done properly. Every old URL is mapped to its new equivalent with a permanent redirect before launch, so accumulated ranking authority carries over. Losing rankings in a rebuild is a preventable mistake, not an inevitability.
Can I see the site before it goes live?
Yes. You get a staging URL from the first build day and can look at any point. There are two formal review gates — after the home page design and before launch — but nothing is hidden between them.
NEXT STEP
Find out what the AI engines say about you — and whether your market is still open.
Tell us your trade and your city. Before we call, we check what the engines answer and who takes the calls today — so the first call is a straight answer on whether your market still has room.
