Check what Google and the AI engines make of your site.

103 checks, scored in six areas that add up to 100 points: AI search readiness (35), technical SEO (10: indexing, the sitemap, redirects, the certificate, the headers), on-page SEO (25: titles, descriptions, headings, the words themselves, a page of its own for each service, an About page and a privacy policy, your own photos, a site that isn’t a template), local and entity signals (5), speed, scripts and mobile (20, from Google’s own PageSpeed test: each script and which company it comes from, popups, sliders, chat widgets) and turning visitors into calls (5, including a form that is easy to fill on a phone). Reviews on the page, your hours, a license and insurance are noted in the report but never scored, so a new business isn’t marked down for a history it hasn’t had time to build. We grade hard on purpose: a warning earns a quarter of what a pass does, and points thin out faster than checks, so a site that’s halfway there scores well short of half. It reads the home page plus a service page and a post from your sitemap. Sixteen of the checks are rules our own sites must pass before launch: no broken links, no canonical aimed at the wrong page, no stock phrases or leftover template text, no iStock or ChatGPT pictures standing in for real jobs, no stock Wix or WordPress theme, no faint text, and no quote form that only opens an email. It is the same audit we run before quoting any job.

Because fewer of your customers click through to any website at all. Ahrefs found the top result loses 58% of its clicks when Google puts an AI Overview above it (300,000 keywords, December 2025), and SparkToro counted 68% of Google searches ending with no click in the first four months of 2026. A homeowner asking who fixes a leaking water heater gets a name from Google’s AI or ChatGPT, and those tools can only name a business whose site they can read. No other single area moves as much work now, and it is where a hand-built site and a WordPress, Wix or Squarespace one differ most: FAQ markup, an llms.txt and a plain answer near the top of each page are on every site we build and missing from most of the rest. So it carries more than a third of the score.

Because it is the easiest gap to see for yourself. Paste any site into Google’s free PageSpeed test and it lists the scripts the page pulls in: a builder or WordPress site usually drags along a stack of other companies’ code, a popup, a slider and a chat bubble or two, and a phone has to load all of it before the page answers a tap. The sites we build carry an analytics tag and the form’s bot check and nothing else, so this is where the two kinds of site come furthest apart.

Free, one scan a month per domain, and all it asks for is the address. Scan your own site, scan a competitor, and scan yours again next month after the fixes. The result is yours whether you hire us or not — we would rather you knew what was wrong than guessed. If you want a person to read it, leave a name and an email under the result and Michael writes back with what to fix first.

Most free checkers grade the things that are easy to measure and skip the ones that matter locally. This one puts more than a third of the score on AI search readiness — an llms.txt, questions answered in plain sentences, FAQ markup, crawlers let in — and a site that has done none of that work rarely clears the mid-70s, however clean its titles are. That is where Middle Tennessee home service sites now lose the most work.

Work top down: anything marked as a failure before anything marked as a warning, and technical items before content ones. Most sites gain the most from three things — a faster host, page titles written for what people search, and structured data that tells Google what the business is and where it works.

No. Every finding names the problem and what to do about it, and a competent developer can work from that list. We are here if you would rather it was handled, and the scan is the same one we would run either way.