SERVICES / 8 LAYERS, ONE PRODUCT
Web design, SEO and marketing services, from one team.
Brand, site, hosting, local SEO, AI SEO, Google Ads, Meta Ads and AI automation — the 8 layers that get a Nashville business found on Google, recommended by the AI engines and answered before the customer moves on. Each priced on its own, hosting included with the site, all built to work together and run by the same people.
- Google AI Overviews
- Google AI Mode
- ChatGPT
- Gemini
- Perplexity
- Microsoft Copilot
- Claude
The stack / 9 layers
9 layers, bottom to top.
Each one stands on the layer below it. The first five are yours and compound; the next two are rented and immediate; the eighth puts AI to work inside the business; the ninth is the product they exist to produce — exclusive leads, included rather than sold per call. Start anywhere — most clients begin with the site or with SEO and AI SEO together.
Branding & Identity
Logo, color, type and voice — the identity everything else is built on, and the entity every engine has to recognize.
02Web Design & Build
A fast, accessible, AI-ready site built to turn a visit into a phone call — and to be read by machines as easily as people.
03Hosting & Care
Edge hosting, SSL, backups, monitoring and the small fixes as they come up.
04Local & Technical SEO
The technical work, the local signals and the content that earns the map pack — the foundation every AI answer is built on.
05 AIAI SEO AIO · AEO · GEO
Getting found, quoted and recommended by Google AI Overviews, ChatGPT, Gemini, Perplexity and Copilot — AIO, AEO and GEO in one program.
06Google Ads
Bought visibility for the searches you cannot wait to earn — run on Google’s AI bidding, measured on calls and forms.
07Meta Ads
Facebook and Instagram, for the work people do not search for.
08 AIAI Automation AI integration and automation for your business
AI put to work inside the business and connected to the tools you already use: instant lead response, a website assistant that books calls, review replies, follow-up and reporting — built for you, approved by you.
09Lead Generation
Exclusive leads for home service pros in your trade and your market — what the eight layers below exist to produce.
Inside the AI automation layer
The website assistant.
Search that is also an assistant, on your site: it answers any visitor question from your own pages, cites the page, and takes the call-back request before they open the next tab. It is running on this site now — press / and ask it something.
Inside the SEO layer
The backlink audit and cleanup.
Every site linking to yours, read by written rules; the ones that fail them with the reason beside each — never a toxicity score; removal requests, the disavow file by domain for what stays up, and the reconsideration request when there is a manual action, started the same week. Quarterly inside the SEO retainer, or on its own.
Backlink audit / A service
Every bad link found — and removed, disavowed or reclaimed.
Links a past agency bought, link networks, sitewide links, bursts of exact-match anchors, and the spam another company can point at you: found, tiered, explained, and acted on the same week. Google penalty recovery when there is a manual action; the file written before there is one when the links are manufactured.
How the audit runs, what you getThe Punch List / Do it yourself
How to check for toxic backlinks, and what to do about them.
Where to see every link to your site, the four patterns that can earn a manual action, what to do about each this week, and how to build the disavow file right — the first pass, in an afternoon.
Read the postThree free checks / One a month each
See what Google and the AI engines make of you — in a minute.
The same checks we run before quoting a job. Each is free, asks for no email, and the result is yours whether you hire us or not.
Free / Scan your website
85 checks on your site.
Technical SEO, speed on a phone, structured data, AI search readiness and whether the page turns a visitor into a call — every finding with its fix, a PDF and its own link.
Scan a siteFree / Ask Google’s AI
Does the AI name you?
Google’s AI Mode asked for the best business of your kind in your city, live, and read for your name — then the map at your own address and your profile against the pack.
Run the checkFree / Check your links
How many of your links fail the rules?
Every site linking to yours read by the backlink audit’s written rules — how many fail outright, how many are borderline, the reasons, five examples, and a PDF.
Check the linksWhy one team
Layers fail at the seams.
Most damage we get called in to fix happened at a handoff — not inside anybody's actual work.
The rebuild that erased the rankings
A designer rebuilds the site, changes every URL and skips the redirects. Six years of accumulated ranking authority points at 404 pages. The SEO company gets blamed for the traffic drop, and the fix costs more than the rebuild.
The pages nobody styled
The SEO firm publishes twelve city pages through a plugin. They do not match the design, they load slowly, and they read like they were written for a crawler — which they were. Visitors bounce, the engines find nothing to quote, and the rankings never stick.
The entity nobody owns
The site says one name, the Google Business Profile another, the directories a third with an old phone number. Every source is somebody else's job. An AI engine reads the disagreement and recommends the competitor whose record is clean.
The lead nobody answered
The ads worked, the ranking worked, the form was sent at 4:40 on a Friday — and answered on Monday. The homeowner hired the second result on Saturday morning. Nothing in the marketing was broken; the business simply was not there when it paid off.
FAQ / Answers
About working with us
Can I buy one service on its own?
Yes. Every layer is scoped and priced on its own — hosting and care come with the website — and most clients start with one. The layers are designed to reinforce each other, but none of them requires the others to be useful on its own.
Which service should I start with?
If nobody finds you — on Google or when they ask an assistant — start with local SEO and AI SEO together; they share a foundation. If your site is slow, dated or not converting, start with web design. If you need calls this month, Google Ads and Local Services Ads produce them in days while the organic layers mature. If you lose leads because nobody answers, start with AI automation. If you are not sure, the strategy call is free and we will tell you which one is holding the leads back.
What is the difference between local SEO and AI SEO?
Local SEO earns the map pack and the organic results: Google Business Profile, citations, city pages, technical health. AI SEO makes that work quotable by the answer engines — one consistent entity, structured data, answer-first pages, corroboration and monthly measurement across Google AI Overviews, ChatGPT, Gemini, Perplexity and Copilot. The first is the foundation; the second is what the engines read on top of it.
Which layer produces the leads?
All of them, together — which is why one team runs the whole stack. The map pack, the city pages and the AI answers produce most of the calls over time, the ads produce them fastest, the site turns the visit into a form or a call, the automation answers it in a minute, and the brand is why the homeowner picks you over the next result. Lead generation is not a separate service; it is what the eight layers are for.
Do you charge a long-term contract?
No. Website builds are a fixed-scope project, and hosting and care come with the site. SEO, AI SEO and AI automation are month-to-month retainers. If the work is not producing, you should be able to leave without a penalty clause, so there is not one.
NEXT STEP
Find out what the AI engines say about you — and whether your market is still open.
Tell us your trade and your city. Before we call, we check what the engines answer and who takes the calls today — so the first call is a straight answer on whether your market still has room.
